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In January 2008,a new chapter was opened in the history of Indian Automobile industry. Tata Motors Ltd, Indias largest auto mobile company, created history when it launched the Tata Nano called the peoples auto for the value that its standard version offers for a small cost Rs. 100,000,it is small, inexpensive, rear-engine, quadruplet-passenger railway car objected primarily at Indian middle-class consumers who are at present using a scooter/motor-cycle for their family transportation. The ending chair of Tata Group, Mr. Ratan N Tata, whos dream it was to base a small, easily low-cost and fuel efficient car for the Indian middle class family was inspired by a family of four ridding a scooter-the man driving the scooter, and the wife academic term grimace saddle holding a little minor and other kid standing in the front. And to Mr. Tata, it seemed like a life-threatening form of transport as the family was exposed to many an(prenominal) kinds of risks. therefrom c ame the harvest-time concept (or the core fruit)can we offer an affordable and safe transport for family of four? The purpose market was already identified: a middle-class wage earner with of import kids who at present is driving a scooter. After identifying the target market, the next issue was how to arrive at the tangible product which would offer the desired.

Lot of alternatives was explored-if wheels could, be added on the back of a scooter or a bar could be strengthen over the top to save the occupant or scum bag belts could be offered to save the riders. Tata even thought of making a four wheeled veh icles from scooter separate. He then explore! d with the self-propelling component manufacturers Association (ACMA) if they all could get together to have-to doe with an Asian peoples car. He had thought of manufacturing a really offset printing car jointly for Malaysia, Indonesia, and India. Tata Motors later found scooter separate were probably a real limitation. So, they thought of doing something different something that was suddenly new, something that did not have a legacy. They even...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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