Sports Obermeyer Case Study

EXECUTIVE SUMMARY Will cover the risks and consequences of our inaccurate forecasts. I entrust address the short-term and long-term implications of sourcing in Hong Kong verses China. Our remnant is to stick out complete collections to our retail customers on quantify in the well-nigh efficient and cost effective manner possible sequence at the same snip reducing markdown issues and stockout gross revenue losses. sales - $32.8M 45% commercialise share Childrens 11% Market share Adult Key fork up matching collections of products to the retailers at the same time. Deliver early in the selling season. Wally Obermeyer transgression President November 1992 ISSUE IDENTIFICATION straightaway ISSUES: The current problem is specifically relate to the difficulty that the familiarity is facing in balancing the align impartments we need to authorize against the risk associated with any inaccuracy in our lead forecasts. There has been great difficult y in matching our affix with the consumer demand, this issue is worsen by the fact that our cycle time from Product intent to Delivery to the customer (retailers) is about 1 ½ years. This exaggerated time line makes it very difficult to fix accurate sales forecasts, which are not available until later the Las Vegas trade test in March 1993.

I give way been habituated the task of figuring out the correct target quantities and manufacturing reference for this upcoming selling season. I need to commit to the sign order occupation of 10,000 units by November 1992. The second production otherwise of 10 ,000 units can be placed after the Las Vegas! expressive demeanor show in March 1993. After the Las Vegas show, we will crap for authoritative about 80% of our retailers orders. The nimble issues we are having are caused by a number of exacting issues as outlined below. ENVIRONMENTAL AND ROOT CAUSE epitome general ISSUES: 1.Inaccurate Forecasting Production Quantities NATURE: Strategic a.Delayed feedback from customers (Feedback is received after the Las Vegas show ...If you want to get a blend essay, order it on our website: OrderCustomPaper.com

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