Public Relations Roll

Abstract         Bausch & Lomb presented PureVision approximately two long clip ago in Hong Kong. cod to some reasons, the product was non promoted when it was first launched. The cut-rate sale of this product is unsatisfactory, and the management would handle to boost the sale by kicking off a PR labor. This PR campaign was planned by linking the planning model and evaluation model. cosmos Relations Roll         Bausch & Lomb is an eye-health company, dedicated to perfecting batch and enhancing vitality for consumers around the world. Its core businesses include soft and frozen gasoline permeable concussion lenses and lens c atomic amount 18 products, and ophthalmic surgical and pharmaceutical products. The Bausch & Lomb lay down is one of the best-known and most respected healthcare brands in the world. Bausch & Lomb launched an advanced brand new product - PureVision; - about two years ago in Hong Kong. PureVision; has pa ssed qualification tests and is informed by the FDA of the unify States. PureVision; play lenses are uniquely intentional and can be worn for up to 30 consecutive days and nights. They are safe to be worn overnight, and users testament not redeem to cleanse the lenses nor have to take them off. PureVision; provides not only safety, save also effectiveness and comfort to its users.

        With its stupendous benefits, PureVision; is supposed to be a popular choice for contact lens users. Due to the outbreak of amoeba-caused eye infection in Hong Kong when PureVision; was first launched, not much promotio n nor communication were done. Now, the unr! eal sale of PureVision; among the contact lens market indicates that the popularity of PureVision; is rather minuscule in the territory. majority of the target audience is not level aware of the institution of the product. For those aware of the product are not willing to pronounce the product... If you want to get a rich essay, order it on our website: OrderCustomPaper.com

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